Better care starts with safety and comfort.

4 Ways Uniforms Are Valuable Branding Tools for Senior Living Facilities

By Greg Snoddy, Vice President, Healthcare Sales - Senior Living
December 2016


Often when facility administrators think of staff identification uniform programs they focus on the durability, sizes, and costs; but have you ever considered how a staff identification uniform program could build your brand?

Marketing is all about brand identity and one way for senior living facilities to secure a strong brand identity is through the use of uniforms. The appearance of your uniforms plays a very important role in making an impression on guests and residents. The style and color of your uniforms should reflect your brand and your employee’s role within your facility.

Marketing is All About Brand Identity

  1. A consistent look helps you manage perceptions.

  2. Consistency suggests stability and professionalism. By introducing a carefully planned staff identification uniform program that considers each employee’s role and compliments your branding efforts, you can help shape how people perceive your facility. If your organization has multiple facilities, a consistent staff identification program helps residents to feel comfortable when changing locations and confident that they will receive the same level of care they know and trust.

  3. A well-designed uniform program helps residents identify employees.

  4. Uniform consistency eliminates issues surrounding employee role confusion. A staff identification uniform program should instill resident confidence rather than generate confusion. Because residents and visitors often associate consistency with care quality, employees wearing the same uniforms who are able to provide consistent care enhance the idea that you are providing the best care to all residents every time they need it. Most importantly, knowing who to go to for help with specific needs increases residents’ comfort, which helps them feel at-home.

    Uniform program helps residents identify employees

  5. Uniforms often build co-worker camaraderie.

  6. Providing your employees with uniforms sends them the message that they play a vital role within your facility and that all employees are equally important to your residents’ experiences. Employees who wear the same uniform often feel a kinship with one another. Unity engages employees and builds a bond between co-workers which can lead to a more energized, focused team of employees excited to provide care for your residents.

  7. Supplying uniforms helps you maintain the highest level of cleanliness.

  8. Uniform textiles function as a barrier to the potentially harmful contaminants your staff encounters every day, keeping employees safe. High-quality health care uniform textiles are often manufactured in such a way that they can be laundered in any commercial laundry, making it cost-efficient for your facility to clean and removing stains and any potentially harmful contaminants during the process. Clean, stain-free uniforms are vital to keeping up with a professional, safe, clean image.

Encompass Group offers customizable staff identification uniform programs designed by industry leaders specifically for senior living. With a variety of colors to choose from, Encompass Group can help you choose the right staff identification uniform program for your facility’s brand. Call your local Encompass Group sales representative at 1-800-328-5525 today to start designing your staff identification uniform program.


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